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IDEM History

Our journey takes us back to where it started.

ABOUT US (who are IDEM?)

IDEM Safety Switches was created in 2003 by Medi Motasham, the former Head of Research and Development at EJA/Guardmaster. Over 18 years as Technical Director of EJA/Guardmaster, and later Rockwell Automation, he designed and developed the popular Guardmaster Brand Products that included Trojan, Titan, Cadet, Rotacam, Ferrogard, Spartan, Lifeline, Minotaur, etc.

Now IDEM's team, currently with over 200 years' experience between them, have set a new industry standard by offering the "Next Generation" of Machine Safety Interlocks and Devices with higher reliability, increased features and up to date durability to cope with the ever-increasing environmental demands placed on Machine Safety Devices.

IDEM's Journey

1985
Medi commences his employment at EJA Engineering, a small local distributor of electrical products based at Hindley Green, UK.
1986
Medi creates the R&D Department and designs Trojan, Atlas, Rotacam and the LRS1 Rope Switches.
1988
The Guardmaster brand is established and EJA becomes the top supplier of Safety Switches in the UK.
1990-96
The Guardmaster brand becomes established worldwide with the popular product lines of Trojan, Titan, Ferrogard and LRS4.
1996
Medi is a member of the MBO team that acquires EJA Engineering Group (comprising of Guardmaster, Sigma Controls, Nelsa).
1999
Rockwell Automation acquires the EJA Group and markets the safety switches as the AB Guardmaster brand globally.
2003
Medi leaves Rockwell in order to create IDEM Safety Switches with a vision to develop the "Next Generation" of Safety Switches that will be designed and manufactured in the UK.
2005
IDEM manufactures the first of the "Next Generation" products in a purpose built facility near Manchester in the UK.
2006-10
IDEM becomes established as the leading developer of Next Generation Safety Interlocks, specialising in products for the Food Industry, Explosion Proof applications and Factory Automation. The new brands of Kobra Tongue, Guardian Rope, Idemag, Idecode, Euromag, Hygiemag, Hygiecode, Modus are sold globally.
2011
Manufacturing ceases at the Rockwell Automation site at Hindley Green, UK. IDEM acquires the site with a vision to set up a World Class Centre of Excellence for the design and manufacture of Machine Safety Devices.
2012
80% of IDEM personnel are ex-Guardmaster Rockwell Automation.
IDEM's PEOPLE ARE NOW RIGHT BACK WHERE THE JOURNEY STARTED.
Medi Motasham

Medi Motasham
Managing Director and IDEM Founder.
(Former Technical Director
EJA / Guardmaster / Rockwell Automation)

A PROUD ACHIEVEMENT

MOTASHAM WINS ROCKWELL AUTOMATION'S ODO J. STRUGER AUTOMATION AWARD

The Odo J. Struger Automation Award is an honour bestowed annually on the engineer who has made the most outstanding contribution in the field of automation. The winner of the award for 2000 is Medi Motasham, Director of Research and Development at Guardmaster, UK in the Components and Packaging Group.

Medi, an employee of Rockwell Automation with the acquisition of EJA Ltd. in 1999, was honoured for his contributions to the development of machine safety components.

Having been responsible for the initial set up of the Research and Development department of EJA, Medi initiated the design and invention of the majority of EJA's Safety Switches and was also responsible for the launch of Trojan, Titan, Atlas, LRS Rope Switches and various other Safety Products which are distributed on a worldwide basis.

His distinguished contribution to the Guardmaster line of safety products culminated in his increased responsibility for the design of Guardmaster, Sigma and Nelsa product lines.